Snapchat & Growth: Unorthodox Tips, from an Unorthodox Man, about the Unorthodox Network
Snapchat is fire. It is a massively influential platform that boasts over 150 million daily users.
For those of you that haven’t heard of it, Snapchat is the fastest growing social media platform on the planet. However, the majority of you should already know just how engaging and fun the application truly is.
So let’s go straight to why you’re here: How do you build a large following on Snapchat?
There are a multitude of ways to do this, but I’m going to go over some more unorthodox ways that WILL surprise you.
First, let’s address why building a large following is difficult to do:
Snapchat does not have a discovery feature. This means that in order to add an individual to your snap list, you either have to know them personally (have them in your contact list), or stumble upon their username/snapcode in another manner.
This is the sole reason that most individuals that are well known on Snapchat gather the majority of their audience on a different platform first (Facebook, Instagram, etc.). Now, directing traffic from another platform may build a following, but it isn’t convenient for everyone as the majority of people do not have a large following on any form of social media (I hate to burst your bubble, but 500–1000 Facebook friends is not large #sorrynotsorry).
With that in mind, let’s get right into ways to grow on Snapchat which don’t require the use of other social media platforms.
1. Make Snapchat Business Cards
Some may think that business cards are old school, but they can actually be leveraged as a unique approach to spreading your Snapchat name wherever you are.
In my experience, simply giving someone your Snapchat card may not be an effective tactic; however, if you leave the business card in a random location, and you add a compelling enough call to action (CTA), the results are stunning.
This is the back side of a business card, which I created for myself. I created just over 1000 of them. The curiosity that was invoked due to the text on the bottom was enough to drive the individuals who found them not only to add me themselves, but to show their friends. Word-of-mouth is extremely powerful, especially from those whom you trust.
TD;LR: Make business cards with a compelling CTA and leave them in random places. Curiosity is motivating.
2. Host a Snapchat Competition
Here’s a fun one. One of the most engaging competition ideas that I’ve witnessed is below:
Essentially, the rules of the competition were as such:
- Add Matt’s snapcode to your story.
- Send him a picture of his snapcode on your story as proof, as well as what you would do with the $50 if you won.
- Look out for announcements to see if you won!
See how this works?
If your prize is good enough, this can increase your following tremendously in an extremely short period of time.
3. Buy a Custom Geo-filter
This is a highly effective tactic.
Geofilters range anywhere from $5–20 depending on the location that you select, as well as the time frame that you want the geofilter to last.
For instance, if you know that there’s a large event going on in your city, or in another city that you’d like to target, you can get a geofilter to match!
In order to do this, you’re going to need to head to Snapchat’s website, and click on the geofilters tab
Next, you’ll see the screen below
As you can see, Snapchat provides a guideline for the standards the geofilter must meet to be considered (the geofilter has to be approved by a moderator).
Snapchat will prompt you to answer a few questions as well as well as outline the location (a.k.a fence) in which your eofilter will spawn.
Depending on the amount of requests that Snapchat has to approve within a given period, your geofilter approval can take anywhere from 24 hours, to a couple of weeks. Therefore, plan accordingly. If your content is inappropriate, your geofilter will not be approved. Keep it clean!
Quick Geofilter Creation Tips:
And there you have it!
Three unique ways in which you can grow your snapchat following. Hopefully this has been a refreshing read, as I’ve noticed that the majority of the articles that discuss this topic are pretty shit, and they have that very familiar smell of old-people-trying-to-explain-things-they-don’t-understand-to-young-people.
Go forth and snap, my friends!