Design thinking is a process that solves problems through creative solutions. It’s a framework for solving issues as well as discovering opportunities that may not have been considered when the problem was introduced.
Buzzwords suck because they lead to the wholesale appropriation of the concept of Design. When people feel that it’s important to start hyping up a profession, it is equivalent to summarizing a designer’s entire life into two words.
One of the best tools you can use, if you want to ensure that your business is taking customer values into consideration, is something called an empathy map. An empathy map is used by teams within companies to gain a deeper insight into their target market.